5 ways Enterprise Metaverse will change businesses
While Metaverse is often called the future, it would be wrong to say it is not present already. The concept of digital space with people existing as avatars and interacting with each other is largely known as Metaverse, with virtual reality games being a big example of it, etc.
Enterprise Metaverse is the business-supporting advantage of the technology of Metaverse, which is gaining popularity with Tech giants all over the world investing in it by funding the technology of AR and VR sets and other elements building a Metaverse platform. Enterprise Metaverse is the digital platform that will allow firms and organizations to break the barriers of physical existence, with team members engaging on a digitally designed platform irrespective of their geographical presence. Enterprise metaverse is the next level of zoom meetings or salesforce interaction where internal teams can engage with each other or the consumers, thus creating a new era of sales and marketing.
With the technological boom of innovatory inventions like Artificial Intelligence, IOT, 5G network and Cloud computing, building a robust, secure and storage-based platform for Enterprise Metaverse is just a matter of time.
Here are the top 5 ways Metaverse is going to revolutionize the era for enterprises all of the sizes:
Sales and marketing
With metaverse creating an internet-powered virtual shop, the world of sales and marketing has turned a whole new leaf for enterprises and businesses all over the globe. Visualization of products like clothing, accessories, vehicles, and even hotel spaces, allows a customer to engage in trial or demo use to make a purchase decision, which gives wide liberty to companies in terms of a better sales pitch, better marketing and a next-level advertisement. Virtual outlets mean a customer is no longer bound to their geography and can try a brand’s product or take a virtual shop tour from their home while getting shop-like support from the avatar of the salesmen or saleswomen of the brand.
Conferences & events
In a world where a pandemic has introduced remote work or work-from-home culture, virtual space via metaverse allows enterprises and corporations to hold crucial meetings, events and conferences with hundreds of invitees, without gathering the actual crowd. Metaverse breaks the physical constraints and creates a virtual stage where a limitless amount of visitors or invitees can engage, talk, share experiences, teach or even listen. Metaverse is the modern venue for all enterprise events.
Workforce learning & training
One of the most useful aspects of the metaverse is its ability to create a digital environment or virtual space that can simulate workspace or work tools and machinery, allowing employees and trainees to gather and understand the functionality or operational guidelines without operating or using the tools, machines or other hardware. The virtual training sessions also mean a company’s HRM can set up large-scale training for both in-house and remote employees. Immersive learning via virtual world or workspace simulation also extends to manufacturing and teaching enterprises.
Metaverse has the capability to pivot the customer support experience by creating a support platform beyond calls or chats. Imagine a customer engaging with a support team via virtual face-to-face interaction. This version of customer support has the power to assist customers quicker and better while increasing the sales and marketing part. Digital repair or tech support via a virtual tech team also saves a company from sending a real tech guy for reboot and other tech services. A simulation room where a customer support agent and a customer are face-to-face resolves the hurdles of communication via calls, chats and the absence of the product.
Engineering & product testing
With a metaverse space, businesses can create a digital product and run it for testing on 3D avatars. Creating a concept design allows the company to test it for errors, bugs, failures or quality checks without going through real manufacturing costs and time. Creating a clothing line and testing it on avatars for sizes, popularity, quality or other checks is cheaper and more effective than manufacturing the same on large scale. Automotive companies like BMW too are opting for simulations like omniverse from Nvidi for manufacturing operations.
Enterprise Metaverse is here to stay
The movies show the metaverse as a concept of free world, which could be a thing, but for now metaverse is just a digital twin of the real world which is beyond the restrictions or limits of physical presence, geography and communication.